Get the big shaker, you're gonna need it." BBQ addicts and brisket cooks have been waiting for Cash Cow beef rub to arrive - and for good reason! Big Poppa has made sure this rub has been carefully blended and balanced for beef; brisket in particular. Looking to improve the flavor of your brisket? Look no further, Cash Cow beef & brisket rub is here to help. Proven results: Many top level BBQ teams used this brisket rub during its prototype phase - and ended up winning perfect scores in the brisket category. Now it's available to outdoor (and indoor) cooks looking to improve their brisket flavor or beef recipes. Bring championship flavor to your backyard with Big Poppa's Cash Cow beef rub! 13oz shaker